Boardroom CXO finds senior leaders for jewellery brands in India and the UAE: marketing, sales and retail, expansion, finance and HR heads. We approach people already working at competing brands, and benchmark every offer on verified pay, not CTC slips. Jewellery is part of our wider consumer brands practice: retail, jewellery, D2C, FMCG, lifestyle and other consumer businesses.
Four things make senior hiring in jewellery different from the rest of retail.
A jewellery CMO or retail head carries purity, exchange and buyback promises, not just campaigns. Tanishq learned this when it put karatmeters in its stores to test customers' gold in front of them. Read the story
At legacy jewellery houses a large part of pay sits outside the CTC slip. In our searches the gap typically runs 25% to 35%, and in some cases much more, so we verify real pay before an offer is made. How the gap works
When a new category opens, as lab-grown diamonds have, the question is whether the leadership bench is being built as fast as the funding. Read the Aukera story
Many jewellery houses are family-run or promoter-led. They need leaders who can work with the founder, not around them.
CXO roles and the layer just below them, for jewellery brands scaling store count, channels or toward an IPO.
Earlier searches had stalled for months. We pre-qualified four CFOs from listed retail companies and closed the role with the IPO timeline intact. Read the full case study →
With a repositioning underway ahead of an IPO, the brand needed a CMO with both D2C and listed-brand experience. Read the full case study →
A large India-based jewellery company needed a CHRO who could run people strategy at the board level while scaling hiring and culture across a fast-growing store network. CHRO and HR search →
Typical annual CTC in ₹ lakh for a Tier 1 metro, from our 2025-26 market mapping. The last column shows how much lower the range runs in a Tier 2 city such as Surat or Pune.
| Role | 60+ stores | 20 to 60 stores | Under 20 stores | Tier 2 city |
|---|---|---|---|---|
| Regional Sales Manager / Zonal Head | ₹15L to ₹28L | ₹10L to ₹18L | ₹8L to ₹14L | 18% lower |
| National / Zonal Sales Head | ₹60L to ₹110L | ₹35L to ₹60L | ₹25L to ₹40L | 5% lower |
| Brand & Marketing Lead | ₹20L to ₹31L | ₹15L to ₹25L | ₹10L to ₹18L | 8% lower |
| Performance Marketing Lead (Senior, 5 to 8 yrs) | ₹18L to ₹32L | ₹13L to ₹22L | ₹10L to ₹16L | 12% lower |
| Senior BD / Expansion Head | ₹35L to ₹55L | ₹30L to ₹50L | ₹20L to ₹35L | 8% lower |
| Business Head / GM | ₹60L to ₹100L | ₹35L to ₹60L | ₹22L to ₹38L | 5% lower |
We approach people already doing the job at competing brands, confidentially. The strongest candidates are not applying anywhere, so we do not wait for applications.
We check what a candidate actually earns, not just the CTC slip, and benchmark the offer on our 2025-26 market mapping by store count and city tier.
A Rs 10,000 service fee (including GST) starts the search. It is not refundable, and it is adjusted against the final fee of one month's CTC, invoiced when your hire joins. If the hire leaves within 90 days, we find one replacement free. Searches are not exclusive.
A CMO or CHRO search typically takes 30 to 45 days to an offer. The start date then depends on the leader's notice period. More on timelines
Brief us on a jewellery leadership mandate and we'll come back with who's movable and what the role actually costs.