Great growth leaders connect strategy, consumer behaviour, product experience, analytics, and retention.
Vaanya Gupta has been appointed Director, Funnels, Retention & Analytics at Bhanzu, bringing 6+ years of experience across the Tata Group, Tata nexarc, Flipkart, and consumer businesses.
Her career spans Tata Administrative Service across Tata Sons, Tata Steel, Tata Chemicals and Tata Electronics, Tata nexarc, and Flipkart, progressing across strategic initiatives, business problem-solving, product experience, merchandising, events, value discovery, gamification, and CRM.
At Bhanzu, she leads Funnels, Retention and Analytics, working across the entire consumer journey from first interaction to sustained engagement. Her approach combines rigorous experimentation, qualitative deep-dives, and data-driven insights to make the journey seamless, frictionless, and supported at the right touchpoints.
Her edge is the combination of strategic problem-solving, cross-functional execution, product-led growth, consumer experience, and data-driven growth.
An Indian Institute of Management, Kozhikode MBA, Vaanya also brings GTM experience from Pidilite Industries, where she worked on consumer and channel research for new product launches.
At Boardroom CXO, we're seeing growth leaders increasingly move beyond acquisition to own the full consumer journey, conversion, experience, analytics, and retention.
For growth leaders: Is the next competitive advantage better acquisition, or a frictionless consumer journey that keeps users engaged?
First published on the Boardroom CXO LinkedIn page on 10 September 2026. To correct or remove it, write to [email protected].
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