Great creative leaders don't just create campaigns, they build teams and creative systems that consistently deliver business impact.
Shoubhik Roy has been elevated to Executive Creative Director at Dentsu Creative, following 15 years across THOMPSON, Experience Commerce, WATConsult, The Glitch, and Dentsu Creative.
Starting as a copywriter at JWT, he worked on brands including Thomas Cook, Godrej, Tata Housing, and Good Knight, before contributing to the ICC World T20 MRF campaign, #RideTheThrill.
At WATConsult, he progressed from Senior Copywriter to Group Copywriter, building expertise across digital, social, brand, and integrated campaigns. At The Glitch, he further developed his brand strategy expertise.
Since joining Dentsu Creative in 2023, he has earned four progressive roles, Creative Director, Senior Creative Director, Group Creative Director, and Executive Creative Director, in three and a half years. His work includes Adani's Seva initiatives and Battlegrounds Mobile India.
His edge is the combination of creative craft, digital expertise, brand strategy, integrated campaigns, and team leadership across diverse industries.
At Boardroom CXO, we're seeing creative networks increasingly value leaders who can balance creative excellence, commercial outcomes, and talent development.
Question for creative leaders: What's harder, protecting creative ambition under commercial pressure, or building a team that consistently delivers across categories and formats?
First published on the Boardroom CXO LinkedIn page on 18 August 2026. To correct or remove it, write to [email protected].
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