The strongest content leaders don't just create stories, they connect creative craft with audience growth and platform economics.
Sambbhav K. has joined StoryTV App (By Eloelo group) as Associate Director Content, bringing 10+ years across television, audio, OTT, and microdrama. His career spans Disney Star, Pocket FM, hoichoi, and StoryTV App (By Eloelo group), including 500+ hours of television, award-winning screenwriting, and building Pocket FM's Fantasy category into India's #1 genre. At Pocket FM, he scaled a 20-member Fantasy team into the platform's leading category within eight months and developed performance-led and AI-scripted content formats. At hoichoi, he was the Founding Head of Content for Sooper, building its Hindi microdrama slate from scratch with 90-second, retention-focused storytelling, AI-animated originals, and data-led experimentation.
Now at StoryTV App (By Eloelo group), he owns content P&L, slate, pipeline, and unit economics, bringing together storytelling, growth, and AI-enabled production. His edge is the combination of screenwriting, content growth, microdrama strategy, AI production, and P&L leadership. A SWA Award winner and author of The Microdrama Code, he was also cited as an India microdrama category expert in SocialPeta's 2026 Global Microdrama Report.
At Boardroom CXO, we're seeing short-form platforms increasingly value content leaders who can connect storytelling, retention, technology, and commercial outcomes.
For content leaders: What matters more in microdrama, creative storytelling or the ability to engineer content for retention and conversion?
First published on the Boardroom CXO LinkedIn page on 24 September 2026. To correct or remove it, write to [email protected].
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