The strongest digital leaders turn customer data, digital products, and lifecycle management into measurable business growth.
Pradeep Nidamarthi has joined PL Capital Group (Prabhudas Lilladher) as Chief Digital Business Officer, bringing 20 years across banking, eCommerce, retail, and asset management. His career spans Standard Chartered, Amazon, eBay, Heritage Fresh, Reliance Capital | Reliance Group, SBI MUTUAL FUND, and Shoppers Stop, with experience in digital P&L ownership, transformation, and customer growth.
At SBI MUTUAL FUND, he led a 100+ member team and helped make digital a primary distribution channel. At Shoppers Stop, he led loyalty, data, analytics, and AI for the First Citizen Club, serving 12M+ members. At PL Capital Group (Prabhudas Lilladher), he drives digital business strategy, sales, customer engagement, and data-led growth, bringing expertise in MarTech, customer lifetime value, personalisation, and AI. An MBA from Cambridge Judge Business School and a master's graduate of IIT Bombay, his differentiator is combining financial services expertise with consumer-led digital growth.
At Boardroom CXO, we're seeing financial institutions prioritise digital leaders who connect customer experience, data, and technology with revenue growth.
For digital leaders: What's harder, acquiring investors digitally or retaining them to maximise lifetime value?
First published on the Boardroom CXO LinkedIn page on 20 October 2026. To correct or remove it, write to [email protected].
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