The best e-commerce leaders don't always start in digital. They start by mastering sales, distribution, and go-to-market execution.
Mohiit Bagla has been appointed Head of Ecommerce at Ferrero, following a decade of leadership across Pidilite Industries Limited, GSK Consumer Healthcare, Marico Limited, Reliance Consumer Products Limited, and Ferrero.
A Chartered Accountant with an MBA in Marketing from NMIMS, Mohiit brings a unique blend of financial acumen and commercial strategy.
In his new role, he will lead Ferrero's national e-commerce business, driving digital commerce, omnichannel strategy, and online growth for brands including Nutella, Kinder, Tic Tac, and Ferrero Rocher.
His journey reflects a broader shift in FMCG leadership. Today's e-commerce leaders need more than digital expertise. They need strong commercial fundamentals, regional P&L ownership, GTM strategy, and the ability to translate offline brand strength into sustainable online growth.
At Boardroom CXO, we're seeing leading FMCG companies increasingly appoint commercially grounded leaders with cross functional expertise to accelerate digital growth.
Question for FMCG leaders: What's the bigger challenge today, scaling quick commerce while protecting traditional channels, or driving profitable e-commerce growth without diluting premium brand positioning?
First published on the Boardroom CXO LinkedIn page on 4 August 2026. To correct or remove it, write to [email protected].
Boardroom CXO runs executive search for CXO and senior leadership roles in India and the UAE. Talk to us about a leadership hire.
