The best CMOs don't just build brands, they turn marketing into a growth engine.
Ashish Mishra has been appointed Chief Marketing Officer at Zee Entertainment Enterprises Limited bringing 23 years across advertising, financial services, digital insurance, and consumer marketing. His career spans DDB Mudra Group, Lowe Lintas, and nearly 14 years at HSBC, where he led brand, product, media, and digital marketing across UAE, Qatar, and MENA markets. As CMO at Acko, he helped drive 20X growth, building a digital-first consumer brand across motor, health, and life insurance.
At Zee Entertainment Enterprises Limited, he now leads brand strategy, consumer engagement, and digital marketing across television, streaming, and digital platforms. His edge is the combination of brand building, financial services marketing, digital growth, and consumer acquisition, bringing digital-first commercial discipline to a complex media ecosystem. He holds a PGDC in Brand Management from MICA | The School of Ideas and a Bachelor's in Computer Science.
At Boardroom CXO, we're seeing media companies increasingly value CMOs who connect brand, consumer growth, digital strategy, and measurable business outcomes.
Question for marketing leaders: What's harder, building one brand across TV, OTT, and digital, or competing for streaming consumers against global platforms?
First published on the Boardroom CXO LinkedIn page on 25 August 2026. To correct or remove it, write to [email protected].
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