20+ years scaling customer experience operations across banking, BPO, and AI-driven tech. Now dual COO roles at FiveS Digital and CXfirst.ai. This is not just a career achievement. It is mastering enterprise CX transformation and global sales execution at scale.
Abhishek Sobti has been appointed Chief Operating Officer for CX Business and Global Sales at FiveS Digital, while simultaneously leading the same mandate at CXfirst.ai. His journey shows why driving CX excellence today requires more than customer service expertise. It demands integrating AI into operational delivery, building global enterprise sales ecosystems, and translating digital transformation into adoption.
He built his foundation in financial services and large-scale BPO operations. At Citi India, he learned customer operations in banking. At IGT Solutions, KocharTech, and Intelenet Global Services Private Ltd., he managed contact center delivery for enterprise clients, where CX is defined by omni-channel performance, efficiency metrics, and long-term client retention, not just support resolution.
His trajectory expanded into enterprise technology leadership through Tech Mahindra, AI platforms like AmyGB.ai and EOS, and revenue-focused roles including Chief Sales Officer at Radical Minds Technologies Pvt. Ltd. Each step moved him from operations excellence into AI integration and enterprise growth strategy.
Now, in his dual COO roles, he leads end-to-end CX operations and global sales across North America, EMEA, and APAC. At FiveS Digital, the focus is delivery excellence, omni-channel governance, and AI-led automation in service frameworks. At CXfirst.ai, he drives global go-to-market strategy and enterprise adoption of AI-powered CX platforms.
This is CX leadership at the intersection of operations and revenue. Managing service delivery across time zones, integrating automation into live workflows, scaling multi-client operations, and positioning CX technology as business transformation rather than cost optimization. One poorly executed AI integration can disrupt workflows and weaken client trust.
With 20+ years across banking, BPO, enterprise tech, and AI platforms, Abhishek brings rare cross-functional depth combining operations, global sales, and digital transformation execution.
At Boardroom CXO, we see CX and enterprise technology firms increasingly prioritize leaders who can bridge delivery and revenue, especially as AI becomes central to omni-channel customer experience.
For CX and enterprise sales leaders, what is harder, integrating AI into live CX operations without disrupting service quality or convincing enterprises to adopt AI-driven platforms over established solutions?
First published on the Boardroom CXO LinkedIn page on 20 February 2026. To correct or remove it, write to [email protected].
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