April 10, 2025
Case Study 3: From Search to Strategy – Closing a Game-Changing CMO for a Jewellery Brand’s IPO-Driven Growth
Background
A well-known retail jewellery brand from Surat was scaling for IPO and nationwide expansion.
They needed a Chief Marketing Officer (CMO) who could:
● Lead digital and offline marketing
● Rebrand and elevate market presence
● Build omnichannel strategy with luxury positioning
And—most critically—someone who was willing to relocate to a Tier-2 city.
The Challenge
●Niche requirement: Luxury retail experience + IPO readiness
● Relocation issues: Tier-1 candidates were hesitant to move
● Strategic depth: The role demanded more than just branding—it needed business
insight
● Lack of Systems : Our target candidate base were mostly from actual Corporates while
the client was on the way to become a Corporate from a family driven business.
How We Delivered
1. Pan-India Headhunting Campaign
- Mapped over 1,000 profiles from luxury, lifestyle, fashion, and jewellery
industries
2. Deep Screening
- Shortlisted 20 leaders with marketing, digital, and luxury experience
- Conducted strategic-fit interviews focused on creativity and growth mindset
3. Collaborative Evaluation
- Submitted 15 refined profiles to the COO
- 4 invited for final discussions with the Director
4. Immersive Candidate Engagement
- 2 finalists visited Surat, met the team, and immersed themselves in brand
strategy
Turning Point
The search evolved from finding a CMO to finding a growth partner—someone who could lead IPO communications, brand equity, and long-term business strategy.
In Progress (But Strategic Wins Already)
● 2 finalists under final consideration
● Both already aligned with culture and vision
● Expected closure within weeks
✅Strategic Impact: The hiring process has shaped the brand’s future marketing roadmap—regardless of the final choice.
