Case Study 3: From Search to Strategy – Closing a Game-Changing CMO for a Jewellery Brand’s IPO-Driven Growth

person pointing white paper on wall

Background

A well-known retail jewellery brand from Surat was scaling for IPO and nationwide expansion.
They needed a Chief Marketing Officer (CMO) who could:
● Lead digital and offline marketing
● Rebrand and elevate market presence
● Build omnichannel strategy with luxury positioning
And—most critically—someone who was willing to relocate to a Tier-2 city.

The Challenge

Niche requirement: Luxury retail experience + IPO readiness
Relocation issues: Tier-1 candidates were hesitant to move
Strategic depth: The role demanded more than just branding—it needed business
insight
Lack of Systems : Our target candidate base were mostly from actual Corporates while
the client was on the way to become a Corporate from a family driven business.

How We Delivered

1. Pan-India Headhunting Campaign

  • Mapped over 1,000 profiles from luxury, lifestyle, fashion, and jewellery
    industries

2. Deep Screening

  • Shortlisted 20 leaders with marketing, digital, and luxury experience
  • Conducted strategic-fit interviews focused on creativity and growth mindset

3. Collaborative Evaluation

  • Submitted 15 refined profiles to the COO
  • 4 invited for final discussions with the Director

4. Immersive Candidate Engagement

  • 2 finalists visited Surat, met the team, and immersed themselves in brand
    strategy

Turning Point

The search evolved from finding a CMO to finding a growth partner—someone who could lead IPO communications, brand equity, and long-term business strategy.

In Progress (But Strategic Wins Already)

● 2 finalists under final consideration
● Both already aligned with culture and vision
● Expected closure within weeks

Strategic Impact: The hiring process has shaped the brand’s future marketing roadmap—regardless of the final choice.

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